Positive Signs was a public art project with the simple goal of putting positive messages in the sorts of high traffic spaces which would usually be claimed by advertising, commercial signage, or worse – nothing at all.
We used meaningful quotes and a super poppy, iconic visual style to complement the positive messages.
With a mix of good luck, smarts and chutzpah, we were able to secure some very high traffic sites and have achieved millions of impressions.
If you own or manage a public facing space that could be a lot more positive, please let me know.
Do you want to go to befriendly.net to look at some of Matt’s branding, public art and other miscellaneous work?